COMMUNICATIONS 

Practice the skills and tools that allow an association to effectively convey messages to members, the media, and the wider community. In this course, participants learn to develop and implement a successful communications strategy for their association.

As a participant in this course, you will: 

• Learn about communication strategies to effectively engage with your members, the media, and the wider community
• Practice using the message box exercise to strengthen key messages 
• Explore the potential of tools like social media, newsletters, websites, and email communications for internal and external communications
• Develop a comprehensive communications strategy

The course includes online learning modules and one three-hour webinar.

Alongside colleagues from across Canada, participants learn how to make the most of communications tools to reach members and to best develop and share the association’s key messages. You'll emerge from the workshop equipped with more robust communication skills to increase your association's reach and engagement.

Registration — Communications

• To register, please contact your academic staff association.