Member engagement plays a pivotal role in successful collective bargaining. It’s also key when advocating for diversity, equity, inclusion, collegial governance, academic freedom, and other social justice causes. This course looks at how to increase the engagement of your association’s members and strengthen your association.
Course outline
During this three-week foundational course, you will:
- Assess your association based on an “organizing model” and analyze your workplace
- Identify organic leaders within your association
- Practice the five steps to conducting one-on-one conversations with members
- Develop strategies to move members up the ladder of engagement
- Improve internal, two-way communication strategies within the association
- Create a campaign and an organizing plan
Details
Alongside colleagues from across Canada, participants take three weeks to complete five online learning modules and attend four three-hour webinars. This includes a welcome webinar at the beginning of the course.
Course learning
Participants learn to grow their association’s base of active and engaged members who are willing to organize and take collective action. By practicing the tools and strategies to increase engagement among their members, participants become better equipped to strengthen the power of their association.
Interested in taking this course in future? Let us know.
