Practice the skills and tools that allow an association to effectively convey messages to members, the media and the wider community. In this course, participants learn to develop and implement a successful communications strategy for their association.
Course outline
As a participant in this course, you will:
- Learn about communication strategies to effectively engage with your members, the media and the wider community
- Practice using the message box to strengthen key messages
- Explore the potential of tools like social media, newsletters, websites and email for internal and external communications
- Develop a comprehensive communications strategy
Details
The course includes online learning modules and one three-hour webinar. Participants learn alongside colleagues from across Canada.
Course learning
In this workshop, participants learn how to make the most of communications tools to reach members and to best develop and share the association’s key messages.
You’ll emerge from the workshop equipped with more robust communication skills to increase your association’s reach and engagement.
Interested in taking this course in future? Let us know.
